TOPIC

The next IADS merchandising video-meeting is dedicated to Men's Fashion (ready-to-wear, excluding shoes and accessories). We would like to proceed to a panorama of members' changes in brands portfolio and offer and new initiatives taken in this category. We hope to be able to help members share their vision, as well as to address the consumer habits shift and its consequences.

Topics of discussion:

Best-sellers

• Best brands and current sales trend across the board
• New up and coming brands
• Best price segments (luxury, premium, mid-range, entry level)
• Best categories (outerwear, tailoring, tops, shirts…)
• Difficulties experienced to retain best brands
• New volume-driven brands
• Any new performing categories

Initiatives taken to be shared with other IADS members

• Services developed to increase traffic and conversion rate (offline and online)
• Partnerships/collaborations put in place to both retain brands and increase traffic and conversion rate (offline and online)
• Initiatives taken to cope with Men's Fashion consumption evolutions and impact on relationship with customers
• Initiatives taken regarding the discount issue
• Evolutions in the store layout

New trends

• Attract and retain DNVBs and niche brands
• How to deal with sustainability
• How to deal with online shift
• Methods used to spot and include emerging brands at the moment

Takeaways

• Click below to read IADS' presentation and takeaways:

Men's Fashion - Presentation Questionnaire

Men's Fashion successful brands

Men's Fashion meeting takeaways

• Click below to watch the recording of the meeting (Questionnaire Presentation):

IADS QUESTIONNAIRE PRESENTATION 

• Click below to read the Nelly Rodi presentation:

IADS - Nelly Rodi presentation - Men's Fashion

• Click below to watch the recording of the meeting (Nelly Rodi Presentation):

NELLY RODI PRESENTATION 

• Click below to read Saithia presentation:

Saithia x IADS - How to curate Menswear 

• Click below to watch the recording of the meeting (Saithia Presentation):

Saithia presentation 

General information

• IADS Merchandising meeting #7 - Invitation Letter
• IADS Merchandising Meeting #7 - Men's Fashion - Registration & Questionnaire

• Antitrust guidelines

Timing

Wednesday 8 September 2021 14:00 - 17:00 Paris time

To join the video meeting, click this link: https://meet.google.com/rph-aaqa-vhi

Otherwise, to join by phone, dial +33 1 87 40 02 64 and enter this PIN: 199 630 732#

To view more phone numbers, click this link: <https://tel.meet/rph-aaqa-vhi?hs=5>

Agenda

2.00 pm – 2.10 pm       Presentation of all attendants and welcome

2.10 pm – 2.50 pm       Roundtable based on replies to IADS questionnaire

2.50 pm – 3.20 pm       NellyRodi presentation (creative intelligence consultant agency, <https://nellyrodi.com/>)

3.20 pm – 3.50 pm       Outside speaker presentation by Luigi Bernasconi, former Merchandising Director at Acne Studios, Bottega Veneta, Saint Laurent Paris

3.50 pm – 4.55 pm       Workshop in small groups

4.55 pm – 5.00 pm       Conclusion and moving forward