TOPIC

Usually considered as a margin enhancer, a great tool to recruit customers, a way to develop loyalty thanks to attractive price points, or an asset to emphasize the store brand message, Private Labels can meet tremendous success or struggle to reach profitability.

With Covid, they have recently grown even bigger due to newly price-conscious consumers. But to stay relevant these days, Private Labels not only have to offer an excellent product implying a great deal of research and creativity, but also be sustainable, differentiate from competitors, and even outdo national brands. Considering all these challenges, the meeting will be designed to allow participants to share strategies, experiences, issues and best practices.

Takeaways

• Click below to watch the recording of the meeting:

IADS presentation

• Click below to read the Private Label meeting takeaways

Takeaways

• Click below to read the IADS member's presentations:

Breuninger

Galeries lafayette

Manor

El Palacio de hierro

General information

• IADS Merchandising Meeting #1 - Private Labels - Registration and questionnaire
• IADS Merchandising Meeting #1 - Private Labels - Invitation letter

• Antitrust guidelines

Timing

Wednesday 8 December 2021 14:00 - 17:00 Paris time

To join the video meeting, click this link: <https://meet.google.com/ffp-oytc-nnt>

Otherwise, to join by phone, dial +33 1 87 40 19 74 and enter this PIN: 263 652 762#

To view more phone numbers, click this link: <https://tel.meet/ffp-oytc-nnt?hs=5>

Agenda

2.00 pm – 2.10 pm       Presentation of all attendants and welcome

2.10 pm – 2.30 pm       Review of participants' replies to questionnaire

2.30 pm – 3.45 pm       Presentations from participants

3.45 pm – 4.50 pm       Workshop and discussions

4.50 pm – 5.00 pm      Conclusion and moving forward