TOPIC

Due to Covid-19, global sportswear growth rate fell at -7,3% from 2019 to 2020. However the situation is more contrasted than it appears: sports such as outdoor individual sports and home exercise increased, while both team and indoor sports logically struggled (and consequently their relating equipment and apparel).

Among opportunities accentuated by the pandemic, women's activewear (athleisure) became a megatrend. More than 75% of the sports industry representatives believe the athleisure market size will keep growing in the coming years. In a general way and because of remote working, people found themselves in need of comfortable attire. While all categories suffered at the beginning of the lockdown, the recovery was faster for casual and sportswear. As an example, European spending on casualwear and sportswear had "only" dropped by 5% and 17% by August 2020, compared with pre-Covid. By contrast, spending on fashion, business wear, and special occasion wear fell between 26% and 37%.

The past year also witnessed a major shift to digital workout while gyms were closing and team sports were stopping everywhere. Digital workouts will continue trending in the future as they will surely be mixed with the sport practices we used to know pre-Covid.

We will proceed to a panorama of members' changes in brand portfolio, evolution of the offer and new initiatives taken in the Sport & Lifestyle categories. We hope to be able to help members share their vision, as well as to address the consumer habits shift and its consequences.

Takeaways

• Click below to watch the recording of the meeting: questionnaire presentation:

VIDEO - iads sport & lifestyle 2021: questionnaire presentation

• Click below to watch the recording of the meeting: NellyRodi presentation:

VIDEO - iads sport & lifestyle 2021: nelly rodi presentation

• Click below to watch the recording of the meeting: Aigle presentation:

VIDEO - iads sport & lifestyle 2021: aigle presentation

• Click below to read IADS presentation and takeaways:

Sport & Lifestyle Questionnaire Presentation

IADS members listed S&L brands

Sport Lifestyle Meeting Takeaways

• Click below to read the NellyRodi presentation:

IADS Sport & lifestyle 2021: Nelly Rodi presentation

• Click below to read the Aigle presentation:

iads sport & lifestyle 2021: Aigle presentation

Timing

Wednesday 21 April 2021 14:00 - 17:00 Paris time (12:00 pm to 3:00 pm UTC, please take into consideration the switch to summer time)

Link to connect to the videoconference: <https://meet.google.com/gmt-hgwt-ajb>

If you wish to join by phone, dial +33 1 87 40 39 36 and enter code : 954 216 473#

More phone numbers to access the videoconference: <https://tel.meet/gmt-hgwt-ajb?hs=5>

Agenda

*Paris time*

*2 pm – 2.10 pm             Presentation of all attendants and welcome

2.10 pm – 2.50 pm        Roundtable based on replies to IADS questionnaire

2.50 pm – 3.20 pm        NellyRodi presentation (creative intelligence consultant agency, <https://nellyrodi.com/>)

3.20 pm – 3.55 pm        Outside speaker presentation (Pierre-Michel Lavillaine, VP Sales EMEAA at Aigle, <https://www.aigle.com/fr/fr>)

3.55 pm – 4.50 pm        Workshop in small groups

4.50 pm – 5 pm             Conclusion and moving forward*

Resources

• [ Sport and Lifestyle IADS press digest](https://www.iads.org/files/pmedia/public/r68659sportlifestyle-iadspressdigest.pdf "Télécharger le document 'r68659sportlifestyle-iadspressdigest.pdf' (pdf - 0.15Mo)")