A new popup store in Soho, NY, opens with a 100% sustainable offer

What: A 100% sustainable popup in downtown Manhattan

Why it is important: More than the offer, what is striking is the commitment to have a 100% compensated footprint (carbon, water consumption) from the store itself, to be audited by an independent third party at the end of operations.

A new popup store is due to open from September from December in downtown New York. Called Figure Eight, it is all about green and vegan goods, and backed by Fashion Makes Changes, a women's empowerment and climate action charity.

It includes brands such as 66°North, A shirt story, AERA, Alexandra K, Amur, Circumference, House of Fluff, House of Waris, Maisond'Ettoo and others, all dedicated to sustainability and social responsibility.

During the tenure of the popup, its founders aim to offset 100% of its carbon emission and water consumption, verified by a third party certification body.

Sustainable Pop-Up Concept Store Figure Eight Brings Eco-Conscious Goods To Soho