Adidas' immersive flagship store
What: The new Adidas flagship store in Sanlitun, Beijing chooses to completely immerse visitors in a series of highly interactive and immersive installations.
Why it is important: Design teams at YSP and OUTPUT have completely redesigned the shopping experience, pulling out all the stops in an effort to draw customers back into stores. It's a full-on sensory experience that looks to engage visitors on many levels.
The store feels almost like an exhibition, blending virtual and physical realities with a totally fresh approach to visual merchandising. A giant interactive cube offers a lottery giving shoppers a chance to buy limited-edition items. Elsewhere a robotic arm plays Adidas products as if they are musical instruments, creating a soundtrack to the shopping experience.
Adidas' immersive flagship store