Amazon Fresh first grocery store
Following the acquisition of Whole Foods Market three years ago, Amazon is opening its first grocery store dubbed 'Fresh'. The new 3250sqm Amazon Fresh supermarket is located in Woodland Hills, CA (part of the Los Angeles metro area).
The new store takes elements of all Amazon previous concepts, such as micro-fulfillment, contactless features, a curated assortment of premium and conventional products, highly personalized service, and mixes them into one innovative store.
The new Fresh store introduces the Amazon Dash Cart: customers place their bags in the cart, sign in using their Fresh QR code in the Amazon app and skip the checkout line. Sensors automatically identify all items in the cart and payment is processed using the shopper's credit card on the shopper's Amazon account. However the store is not 100% checkout-less and offers traditional checkout carts, checkout lanes and point of sale.
Customers can use Amazon's Alexa technology to help with their shopping lists and better navigate the store's aisles.
The store also offers same-day delivery and pickup, as well as Amazon.com package pickup and free package-less product returns.
Amazon Fresh features a wide assortment of national, private and local brands, and high-quality produce, meat and seafood. It also includes private brands from all of Amazon's banners, including Amazon and Whole Foods.
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