Anya Hindmarch opens a village
Anya Hindmarch's audacious opening of not just one boutique, but five separate establishments in London's chic Chelsea shopping district. The endeavour is the result of two years of meticulously planning and has been baptised The Village as all retail spaces sit huddled together on Pont Street. The innovative cluster of spaces is anchored by Anya Café, a stylish yet informal place where to sit back and relax or meet a friend over breakfast, coffee, lunch, tea or evening drinks.
On the corner across the street, for three weeks only, sits the Anya Hair Salon, managed in partnership with nearby Neville Hair and Beauty salon. Further down the road, the original Anya Hindmarch shop and headquarters can be found. First opened in 1996, it's now called The Bespoke Shop, it offers a range of personalised gifts that are not about a season but mark a moment in time and can be embossed by a trained craftsman with anything you can write or draw. Across the street at number 16, The Plastic Shop is inspired by Hindmarch's passion for circularity of materials and reducing plastic going into landfill and exclusively stocking the brand's I Am A Plastic Bag sustainable collections. Right next door The Labelled Shop can be found, and this one's brimming with items from Anya Hindmarch's best-selling Labelled collection of cases and bags that keep anyone organised.
The Village is set up as an evolving retail concept, and as such the cluster of spaces will see regular tweaks aligned with Anya Hindmarch's creative scope as time goes by.
Anya Hindmarch opens a village