Arc'teryx opens a circular Fashion space in NY
What: The new Arc'Teryx concept, all about circular fashion, provides a wide array of possibilities and customization for customers eager to "re-build" their products.
Why it is important: The notion of workshop is important as it allows Arc'Teryx to create a local community.
Arc'Teryx, the apparel and equipment brand, has opened a new concept, ReBird, in New York, where it already has 5 points of sales. This boutique is a service center, including complimentary on-site product assessment, care and education; technical wash service, DWR fabric renewal and simple repairs on-site.
Exclusive items will be proposed in this location, including upcycled and crafted with second-hand materials products, or used gear re-sold.
The repair section also provides customers with the possibility to choose the color of the spare parts, and with this point of sales, Arc'teryx expects to create and consolidate a community acknowledging its efforts in sustainability.