Arket opens Paris flagship
What: The H&M group brand, Arket, has opened its first Paris flagship in the Marais district within a 400 square metre, two-story space overlooking a courtyard.
Why it is important: The smaller store format is a test for Arket which is expected to result in a greater rotation of products which are comprised of some third-party brands and Arket's owned products made from 90% more sustainable materials.
Arket is bringing more than fashion with care products, decorative items that could be found in a premium concept store, and a 'healthy' café with a menu designed by Nordic chef Martin Berg. Women's fashion is located on the ground floor while men's and children's products are located upstairs. The adjoining courtyard is where one can find the café decorated with lanterns.
The brand plans to continue expanding its retail footprint with three new stores to come in the next six months (Helsinki, Shanghai and Stockholm).