Asket opens its first store in Stockholm

Founded in 2015 by August Bard-Bringéus and Jakob Dworsky, two young Swedes with a penchant for clean, timeless and sustainably made garments, the brand basically is the result of what they weren't able to find while still in college.

Since the very beginning, the company has strictly adhered to a set of principles regarding slow consumption, transparency and accountability, setting new standards while successfully rolling out an online business which resonates with growing demographic of mindful yet style-conscious shoppers.

ASKET embarks on a new trajectory, adding physical retail to its operations. The store occupies a 116 sqm. (1,249 sq.ft.) unit on the ground floor of a landmark 1930s building.

The interior design aims to reflect the brand's core values, resulting in a clean, understated aesthetic captured by purpose built, locally produced ash wood shelving, paired with concrete flooring and an exposed ceiling, while also embedding a focus on the manufacturing process of the garments, fibre and material quality.

Asket opens its first store in Stockholm