Axel Arigato opens flagship in Berlin
What: Axel Arigato ticks off another leading European capital city with the inauguration of its newest flagship store in Berlin.
Why it is important: Axel Arigato's new Berlin flagship is housed within a former hospitality space that the brand intends to keep alive by creating regular in-store events for the community of Mitte.
The interior design, crafted by Stockholm-based architect Christian Halleröd, brings a uniquely Scandinavian aesthetic sensibility to the displays with several monolithic travertine podiums of different sizes and heights, wrapped around massive pillars dipped in a high-gloss pastel yellow hue, as well as various settings framed by matching travertine flooring and a pristine white ceiling adorned by rows of linear lights. Large floor-to-ceiling mirrors and an equally sizable LED screen displaying creative content boost the immersive shopping experience.
The new Axel Arigato store carries the brand's full range of men's and women's footwear, apparel, accessories and a quirky assortment of objects.
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Axel Arigato opens flagship in Berlin ARTICLE I