Banana Republic's SoHo home away from home
Other Retail Formats
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Jan 2025
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Banana Republic
What: The new, revamped Banana Republic brand is expressed in a new, radically different concept.
Why it is important: Talk about premiumisation and going lifestyle in an apartment-like store with quite some surface dedicated to non-productive seating to encourage customers to linger around.
Photos of Banana Republic Soho store here