Bershka reopens its Milan flagship
What: Bershka opens it s renovated flagship in the centre of Milan after a two-year renovation project.
Why it is important: Milan is one of the most important markets for Bershka, with 70 physical stores in Italy, and the reopening of the store will strengthen its presence in the city.
As one of the three largest Bershka boutiques in the world, the Milan store spans three levels and has 1,872 sq.m. of space to showcase the RFID tagged inventory. There are 24 cash registers and 34 fitting rooms. Women's fashion is located on the ground floor with the next floor being dedicated to men and the final floor having the fitting rooms. The fitting rooms are large enough for 4 people to enter and are equipped with product recognition systems that allow customers to search for sizes and styles as well as pay directly.
The store offers both physical and digital shopping experiences, limited edition collections and collaborations, such as "Generation Bershka" and avant-garde shoes developed with Ral7000studio. It is open from 10am to 9pm every day and employs around 100 employees.
Bershka reopens its Milan flagship