Bridge supermarket in Zurich
Other Retail Formats
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May 2021
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Germany
Swiss retailer Migros opened its new Bridge supermarket in Zurich. Bridges defines itself as a new meeting place for food culture. The 2 000 sqm concept is blurring lines between retail and catering, with an emphasis on culinary experiences and on-site manufacturing.
Focusing on sustainability, only FSC-certified materials were used to build the interior of the supermarket. Furniture is 100% modular allowing Bridge to multiply pop up stores. It also has a Food Lab and a mobile stage for concerts, movie nights, etc. The decorations are inspired by street art that give the supermarket an urban look.