Casa Cucinelli in NYC
Other Retail Formats
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Dec 2021
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New York, New York
What: Following a similar space opened in Milan before the pandemic, Brunello Cucinelli opened an invitation-only store in New York in December 2021 to emphasize private shopping for its most loyal customers.
Why it is important: Located on 689 Fifth Avenue, the space at street level is not occupied by Cucinelli's store (it's a Canada Goose). Actually, one will find it hidden on the 9th floor of the building. The Casa Cucinelli apartment space is designed so that top customers feel like they are at the designer's home. Guests are first invited into the lounge, immediately leading to the kitchen. The rest of the apartment includes a living room, a study room and a dressing room where everything can be acquired.