Celio unveils a new store concept
What: Co-created by the Celio teams and the agencies Ateliers AUAV and AD Consulting, the 600 sqm store located in Paris suburbs (Carré Sénart mall) is a more transparent concept, where the entire space is dedicated to the product.
Why it is important: There is no stock room in the store with the total area and teams dedicated to the customers. Celio will have replenishment and logistics tasks done in front of the customers.
The aisles are large, while big sideboards and cabinets allow you to have stock inside the store. To better manage customers and limit the wait, self-service payment terminals have been installed. Traditional cash desks remain but 70% of the customers are favouring self-service payment. A space is also dedicated to omnichannel solutions, including click & collect (in two hours). To date, a dozen projects are in preparation for next year (openings and moves) where the new concept will be duplicated.