Champs Sports opens new Homefield concept
What: Champs Sports is making a major statement with its newest store, the 35,000-square-foot store is the largest in the fleet and chock full of experiences.
Why is it important: Champs concentrates primarily on young athletes and Homefield offers them a supersized group of experiences targeted to them, but this store is expected to appeal to older shoppers as well. Its grand opening is set for April 22.
The store features a basketball court, a digital VR experience that mimics a Combine, a smoothie bar and a health and wellness department. There's also a larger assortment of apparel and sneakers for a wide range of sports including running, weight training, and yoga, as well as equipment. Top brands include Nike, Adidas, Under Armour and Jordan Brand as well as private labels Eastbay Performance, CSG and Cozi.
The store's half-court basketball court will allow visitors to shoot baskets and work on their ball-handling skills and will also be the spot for yoga or HIIT classes. The smoothie bar will serve ReFuel Your Game with Smoothie 123, and the 2,500-square-foot health and wellness area features nutritional and recovery foods and products such as "muscle foods" from GNC as well as recovery guns from Hyperice and recovery sandals from Oofos.
The Combine Digital VR Experience is the most exciting, a two-sided 8-by-13-foot digital screen that will measure height, jumping ability, agility, reaction time and other metrics measured at traditional Combine events.
The store is also embracing the community through its Wall of Game, which will induct six people who have made a positive contribution to local sports in the Pembroke Pines area.