Chanel new boutique in Miami Design District
What: Designed by Peter Marino, the two-floor, 7,600-square foot store is a white cube.
Why it is important: Opening stores in the Miami Design District has become a competition among brands which are trying to outdo the others with more 'playful' and elaborate forms of expression. Chanel building stands out with its simplicity.
The boutique showcases the house's ready-to-wear, handbags, shoes, eyewear, fine jewellery and watches.
As with all his projects, Marino chose specific artwork for the boutique in order to reflect Gabrielle Chanel's legacy as a patron of the arts. Vera Lutter's monumental camera obscura photograph "LACMA with Yang-Na 2011-Present, 1: March 8, 2017" lines one wall of the atrium. Above the staircase leading to the second level are three works by artist Gregor Hildebrandt. Inside the boutique's elevator is a second commission by artist Chris Succo, who spray-painted black lacquer and oil on white linen in abstract squiggles.