Chinese retailer Luxemporium opens in Changsha
What: The store concept is designed to speak to young and savvy consumers.
Why is it important: After opening in first-tier cities and new first-tier cities, Luxemporium is opening in second-tier cities.
A number of places across China have significantly grown in affluence, climbing the ranks and spawning a matching retail infrastructure along the way. One of such cities is Changsha, a flourishing commercial and technology hub with a population of approx. 5 million. Luxemporium has a strong affiliation with Wangfujing, a shopping centre operator with properties nationwide.
Situated on the second floor, the store occupies a palatial 1,400 sqm unit with an evocative interior design by All Design Studio, an architecture practice based in Shanghai. The chosen design theme 'Parallel World' speaks volumes of a highly experiential setting. Featuring different sections, each one boasts a distinct futuristic aesthetic in which various metals play a dominant role. The new Luxemporium store carries men's and women's collections of a wide range of international luxury and premium brands, including Celine, BOYY, Thom Browne, Jacquemus, Balenciaga, Alexander Wang and Loewe.
Chinese retailer Luxemporium opens in Changsha