Citadium de Paris Beaubourg
What: Citadium de Paris Beaubourg has been redesigned to look like a spaceship with a futuristic atmosphere featuring mirrors hanging from the ceiling, neon lights, and aluminum-like coatings.
Why it is important: The modern redesign maximizes product displays and highlight the brand's premium offer.
The flagship store spans 350 square meters featuring black and white colors in a futuristic atmosphere with mirrors from floor to ceiling.
The first floor features streetwear essentials with products from brands such as Carhartt, Obey, Levis, New Eras, and more. On the lower floor, a space is dedicated to sneakers with aluminum walls and white furniture. A corner is also dedicated to skateboarding featuring popular brands like RipNDIP, Jacker, and Huf.
To celebrate the new look, the store will be hosting an event during Fete de la Musique in June.