Coach converts plane into retail concept store in Malacca

What: Coach has converted a Boeing 747 aircraft at Freeport A'Famosa Outlet in Malacca into an immersive retail concept store.

Why it is important: The pop-up store creates an immersive and fun shopping experience for customers to explore and interact with the brand.

The Coach Airways outlet store and café are built inside a real Boeing 747 aircraft from 1981 spanning 4,198 square feet.

The space features Coach's iconic branding as well as elements that reference the '70s golden era of travel with bright colors and retro prints.

Customers are given a boarding pass which gives them access to the store featuring Coach's all gender ready-to-wear collection, bags, and travel accessories.

The plane also features a welcoming area, immersive gallery, and a café which provides a space for guests to relax and drink refreshments.

Coach converts plane into retail concept store in Malacca

Coach converts plane into retail concept store in Malacca article