Cosme virtual Tokyo store

What: a Japanese beauty brand launches a virtual version of its Tokyo flagship

Why it is important: as demonstrated in IADS exclusive piece "Virtual Store: the future of retail?", virtual experiences could be a good way to support retailers, especially department stores, in the future

Using their smartphone, customers walk through the store virtually with the possibility to move forward, back, left and right thanks to 360-degree augmented reality. Customers are greeted by a virtual staff member, and they can tap any item to get more information, watch videos and add them their online basket.

GDR: Japanese beauty retailer creates realistic virtual walkthrough of its Tokyo flagship

video: cosme's tokyo virtual store