Cosmetics collective MDC in Berlin
Other Retail Formats
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Feb 2022
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Berlin, Germany
What: The Berlin beauty store transforms in a cabinet of curiosities.
Why it is important: Pushing the usual beauty retail's boundaries, MDC Next Door blends beauty with fine objects and small furnishings, offering luxury cosmetics, ceramics, jewellery and more.
Gonzalez Haase AAS's concept for MDC Next Door greatly amps up a relatively standard interior through strategic material and colour use. The mirror inserts and geometric furniture are eye candy and communicate the idea of the space being a cabinet of curiosities well. It acts as a great, Instagrammable spatial business card for visitors who may not be aware of what the greater MDC brand has to offer.