Decathlon's store of the future set to become the new standard in Paris
What: Decathlon has revamped its 3,500 sq m store in Paris' Rive Gauche, aiming to set a new standard for its retail outlets with immersive sporting worlds, enhanced digital integration, and a more spacious layout.
Why it is important: This transformation represents a significant shift in Decathlon's retail strategy, moving away from the traditional warehouse-style format to a more engaging and customer-focused shopping experience. The changes aim to enhance the integration of online and offline shopping, improving customer satisfaction and setting a benchmark for future store designs across Decathlon's estate.
Decathlon's revamped store in Paris' 13th arrondissement is a notable departure from its usual warehouse-style outlets, featuring a richer, royal blue color scheme and immersive sporting worlds designed to create a more engaging shopping environment. The 3,500 sq m store has reduced showroom densities to allow more space and moved more stock to the stockroom. Enhanced digital integration includes multiple screens, a "Discovery Station" for product comparisons, and digital shelf-edge labeling. This new design is set to be implemented across all Decathlon stores, marking a significant evolution in the retailer's approach to customer experience and store aesthetics.