Desigual in Barcelona
Other Retail Formats
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May 2022
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Barcelona
What: Overlooking Plaza Cataluña and located in one of Barcelona's most prominent buildings, Desigual open a new flagship store with a new shop concept.
Why it is important: The user experience takes centre stage with a 15 metres long slide connecting the mezzanine with the ground floor in the centre of the shop.
Distributed on the ground floor and a mezzanine that occupies less space and creates a balcony inside the shop, the Desigual collections are displayed in a new and more conceptual way thanks to the furniture made at KIMA.