Destree opens their first Paris boutique
What: Destree has opened a boutique in a sculptural space created by Brooklyn-based ceramicist Simone Bodmer-Turner.
Why it is important: A must-see stop in Paris, the new freestanding boutique for Destree is the first of many the brand has planned as they embark on a global expansion backed by celebrity endorsement and serious investors.
The Paris boutique is an immersive and tactile space created by ceramicist Simone Bodmer-Turner. White curving walls with waving rails and shelves carved out in sand-rich clay align with the brand DNA of Destree. The effect of the fixtures, walls and furniture feel like a perfect match for the modern and contemporary artistic inspiration behind each product. The energy of soft lights emanating from behind mirrors or curves in the walls turns the space into a cosy-cave-like closet of jewellery and bags delicately arranged. The displays are reported to change daily, and monthly events are planned to further animate the space.
Located at 3 Rue du 29 Juillet, the 500-square-foot boutique draws in plenty of foot traffic with sales that caused the boutique to restock within opening week.