DFS unveils the second phase of its experiential store "the world in a day"
What: DFS opens the second phase of its new store in Hainan, while completion is due in 2 years
Why it is important: The new store is entirely based on experience for Chinese tourists unable to travel internationally.
DFS has opened the second phase of "The World in a Day", its experiential store in the Times DF x DFS Haikou Mission Hills duty free complex in Hainan.
The completion of the store is expected in 2023 and will occupy a total surface of 50,000 square meters.
It aims to reproduce the wonders of the world for Chinese customers unable to travel internationally due to Covid-19 pandemic, with attractions based on Venice, Paris, Sydney and Macao themes.
DFS unveils stage 2 of its Hainan experiential store
DFS unveils the second phase of its experiential store "the world in a day"