DFS unveils the second phase of its experiential store "the world in a day"

Other Retail Formats
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May 2021
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China

What:  DFS opens the second phase of its new store in Hainan, while completion is due in 2 years


Why it is important:  The new store is entirely based on experience for Chinese tourists unable to travel internationally.


DFS has opened the second phase of "The World in a Day", its experiential store in the Times DF x DFS Haikou Mission Hills duty free complex in Hainan.


The completion of the store is expected in 2023 and will occupy a total surface of 50,000 square meters.


It aims to reproduce the wonders of the world for Chinese customers unable to travel internationally due to Covid-19 pandemic, with attractions based on Venice, Paris, Sydney and Macao themes.


DFS unveils stage 2 of its Hainan experiential store 


DFS unveils the second phase of its experiential store "the world in a day"