Diesel Hub in Shanghai

Glenn Martens was appointed Artistic Director of Diesel last October, and, in spite of not having yet released his first collection, has unveiled the new retail concept for the brand in Shanghai, called "Diesel hub". The 900 sqm retail space, opened in partnership with RTG Consulting and Muse Group, will include a Diesel Brave Bar on approximately 200 sqm, proposing food and specially developed spirits and beers. The objective behind this approach is, according to the Asia Pacific CEO of the brand, tap on the "convergence of living, dining, working and shopping" all together.

It echoes a series of popups in Amsterdam and Washington, where the whole retail space is a trompe l'oeil to display the iconic white logo on red background in quite an impressive way.

Inside Glenn Marten's Store Concept for Diesel 

World-first Diesel Hub concept store opens in Shanghai

Diesel Hub in Shanghai (pictures)