Diesel sets up a flagship on rue Saint-Honoré in Paris

What: Diesel opens its new flagship store imagined by the brand's creative director, Glenn Martens, on rue Saint-Honoré in Paris

Why it is important: The new Diesel flagship store in Paris offers an experimental design that is on par with the brand's identity as well as an exclusive new collection.

Diesel has opened a new flagship store in Paris on the prestigious rue Saint-Honoré which was imagined by the brand's creative director, Glenn Martens who aimed to portray the experimental approach of his designs. The store features two primary components: metals and mirrors.

The interior design of the store is inspired by American roads, industrial metal billboards, and former Diesel advertisements. The first room is dedicated to special collections and the brand's best-selling bag, the 1-DR model. The next room, considered the heart of the store, is fully dedicated to denim products.

The brand has also produced an exclusive capsule collection that will be available only at the new flagship address to celebrate its opening.

Diesel sets up a flagship on rue Saint-Honoré in Paris

Diesel sets up a flagship on rue Saint-Honoré in Paris Article