Dior opens new London boutique on Sloane Street
What: Dior announced the opening of its new retail storefront in London on Sloane Street at the junction of Knightsbridge and Chelsea
Why it is important: Dior's new location exhibits a timeless interior that is quintessential to the brand's identity and houses merchandise from distinguished designers.
The inauguration of Dior's latest London location is revealed to be on the iconic Sloane Street and will house a womenswear collection, high jewellery, and menswear. The building itself pays homage to the exemplary 30 Montaigne with a colour palette of white, cream, and natural hues in addition to classical elements of the Versailles parquet, toile de Jouy and cannage.
The floor plan exhibits Maria Grazia Chiuri's leather goods, accessories, and women's shoes on the first floor alongside Victoire de Castellane's Dior Joaillerie. Women's ready-to-wear is on the second floor whilst the lower ground boasts Kim Jones' menswear collection.
Dior opens new London boutique on Sloane Street