Dior reopens renovated flagship store
What: Dior's Avenue Montaigne flagship stores reopens with additional footage, and exclusive features and services.
Why is it important: After more than two years of renovations, Dior reopens a 'universe' more than a store with facilities including an exhibition space, a high jewelry workshop, restaurants, a spa and a private suite.
The 108,000 square feet building houses Dior's largest boutique worldwide alongside La Galerie de Dior, the biggest permanent exhibition space dedicated to fashion. With rotating displays and preserved historic spaces, such as the original office of founder Christian Dior and the haute couture ateliers, which have called the building home ever since Dior inaugurated the space in December 1946.
In addition, 30 Montaigne is home to the Monsieur Dior restaurant and a Dior pastry café, housed in an atrium space. There is an alcove dedicated to beauty treatments, and finally, La Suite Dior, a private apartment whose keys give guests the full run of the building, with a dedicated staff of six to eight people around the clock, ranging from chefs to personal shoppers.
The exhibition room opens with Dior's iconic Bar jacket, in a room exploring different facets of the couturier's 10 years at the helm of the house and further rooms explore topics including the haute couture process. The gallery, which can welcome up to 335 people at a time, is expected to be fully booked every day.