Dior's revamped mega flagship opens at Shanghai's Plaza 66

What: Dior has unveiled its revamped flagship store at Shanghai's Plaza 66 after eight months of renovation.

Why it is important: The renovation aims to provide a luxurious and immersive shopping experience for customers in China.

The store, considered the brand's largest retail format in China, showcases Dior's commitment to its longstanding relationship with the country. The four-story store spans 1,796 square meters and features a wide range of products, including ready-to-wear collections, jewellery, watches, fragrances, and luxury homeware. Designed by Japanese architecture firm Kengo Kuma & Associates, the store's facade is adorned with ivory pleats inspired by Dior's iconic couture dresses.

Dior's revamped mega flagship opens at Shanghai's Plaza 66

Dior's revamped mega flagship opens at Shanghai's Plaza 66 article