Dries Van Noten blends beauty and accessories in new Paris boutique
What: Dries Van Noten has opened his first beauty boutique in Paris.
Why it is important: The designer is pioneering a new perspective on merchandising, showcasing beauty, alongside leather goods, jewelry, and other accessories which demonstrates how Dries Van Noten's beauty products blend seamlessly with his other designs.
The store is the brand's first beauty boutique and aims to show how Van Noten's products are a unified project and share the same vision.
Handbags, small leather goods, jewelry, scarves and other small accessories are features in the store as well as perfumes that are exclusive to the store, as well as combs, a mirror and a lip brush.
The store is located on the same street as the brand's men's and women's boutiques, sharing similar facades but separate entrances.
Van Noten wanted the store environment to fit into the neighborhood which is in the middle of art galleries and antique dealers. The store features alabaster, Calacatta marble velvet, and a chandelier composed of different kinds of Venini glass.
Dries Van Noten blends beauty and accessories in new Paris boutique
Dries Van Noten blends beauty and accessories in new Paris boutique article