DSW Designer Shoe Warehouse
DSW Designer Shoe Warehouse announced the opening of its newest store concept on the Las Vegas strip. The store is half the size of a typical DSW location but delivers "the experience and spectacle Vegas crowds expect," according to the company. It features a new store design, based on its Polaris lab store near Columbus, Ohio.
The experience begins at the entrance: a video-covered passageway creates a sensory experience that gives customers the sense that they're flying over a city, swimming under water or walking through a desert. "In reality, they're [traveling] down an escalator into the new DSW sales floor, where more unique experiences await," DSW Chief Executive Officer Roger Rawlins said.
Among other features, the store has a "Shoevator," a wall of shoes with three elevator lifts over the sales floor, which operates like a vending machine. Customers order shoes from the wall via the DSW app or a tablet, alerting an associate to pick the ordered shoes and send them to the sales floor for the customer to pick up.
Customers also can win a pair of shoes by playing the Heat Vault Keymaster machine, an arcade-like game that lets shoppers get shoe-related swag if they can insert a key into a keyhole using a joystick.
DSW, in the Showcase Mall
3785 S. Las Vegas Boulevard
Las Vegas, NV 89109, USA
DSW Designer Shoe Warehouse PICTURES