End. Milan flagship
Other Retail Formats
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Mar 2023
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Milan
What: The street-meets-luxe concept store has opened a three-story men's and womenswear space in Milan.
Why it is important: The three-story unit is the British retailer's first international location.
The new space spans 1,700 square feet and is decked in marble and maple wood, in addition to locally sources materials such as terrazzo marble and Portofino timber. The store also features a central escalator as well as an airy triple-height atrium.
The ground and basement floors display a wide selection of menswear labels and a dedicated sneaker corner, as well as a section dedicated to beauty and lifestyle products. While the retailer is traditionally menswear-leaning, the top floor features a strong assortment of womenswear.