Etsy opens Est House, a 100% AR shopping experience
What: Etsy opens a photorealistic virtual place to experience the in-store discovery excitement online.
Why it is important: Such an initiative could add new content, products and experiences to department stores, by treating it as a virtual 'pop-up' complementing what is done in store. It is all about realism of the experience and imagination in terms of product curation.
Etsy, the online marketplace, has opened an augmented reality shopping experience that allows to walk through a digital home and shop products there.
All products are presented in a photorealistic and true to scale manner, allowing a fully immersive experience. Etsy aims to bring the in-store discovery experience to the digital world.
Customers are able to walk through 12 rooms curated with Etsy's holiday décor and gifts. A simple click adds products to their online cart.