Fendi's new flagship opening in NYC
Fendi is making a major statement on the return of New York City with the opening of its 6,900-square-foot flagship on 57th Street and Madison Avenue.
The opening of the boutique, which was designed by Fendi's in-house design team in collaboration with artistic directors Kim Jones and Silvia Venturini Fendi, also served as the global introduction of Jones' debut women's ready-to-wear collection.
One highlight of the store is a jaw-dropping sphere suspended from the centre of the second floor with a modular ceiling and illuminated by round lamps. The sphere is visible from the street and accessible to customers through a floating mirrored walkway. Once inside the dome, two marble sculptures of the Fendi First bag are on display, alongside the real-life purses.
The interior is open and airy with industrial cement columns and beams accented with marble, brass and steel, and plush carpets. The first floor features small leather goods and accessories and a women's shoe boutique. A marble staircase leads to the women's rtw department on the second floor. The open space area in a soft palette of ivory and natural tones accentuated by gold is complemented by Italian-designed furniture. Tucked in behind sliding three-dimensional brass doors is a VIP room with curved ivory mohair walls and pink carpeting.
On this level is a special lounge with glass walls that can be closed off behind ivory curtains. The lounge can be used to host special private client or customer events. Adjacent to the lounge is the men's area, which has a different aesthetic with its leather sofas and wooden accents. Throughout the store, the fitting rooms are showstoppers with fur benches, different coloured marble walls and metal ceilings. In addition to the women's and men's rtw, the store offers leather goods, accessories, jewellery and shoes.
On 21 July, Fendi will also create a 360-degree virtual store tour of the flagship on its website so customers can shop the boutique from anywhere in the world. Visitors will be able to virtually experience exclusive services and spaces such as VIP rooms, create wish lists, and live chat with associates. In addition to the flagship, a new rtw shop is opening at Saks Fifth Avenue to showcase the collection.
Fendi's new flagship opening in NYC