Ferragamo's NFT creation space
What: Salvatore Ferragamo has opened a concept store in New York that includes an NFT creation booth.
Why it is important: Salvatore Ferragamo's modular concept store will hand-select 256 VIP shoppers who will be invited to make and mint their own free branded NFTs in the 2,600sqft store in Soho.
The interior of the store uses soft lighting and mirrored furniture to create a futuristic aesthetic. Shoes are displayed along the walls with holographic chrome fixtures. The NFT installation was created in collaboration with digital artist Shxpir who designed a variety of backgrounds that can be used in the mirrored NFT creation booth. Visitors can also add different stamps and effects by using a digital keypad to customize their creations. The NFT they are creating will be visible on a high-resolution screen as it is being generated.
Store staff are on standby to assist clients and educated them on the process of creating a digital wallet and downloading their NFT. Customers can also create a personalized version of the brand's unisex 6R3ENE sneaker and view a projection in real-time using 3D holographic technology.
Salvatore Ferragamo plans to attract and engage younger consumers by leveraging immersive technologies that create an irresistible in-store experience.