Fitness brand LSKD first retail showroom
What: A former wholesale-only brand has ventured into physical approach with a completely new and fresh vision.
Why it is important: It is all about experience, animating community, but also blurring the boundaries between HQ teams, boutique staff and customers.
Australian-based fitness brand LKSD launched last month its first physical store on 4,000 sqm in Queensland, after a wholesale development for the past 20 years.
The store has been developed as a real epicentre for the brand: customers are able to observe management teams in video conference in glass rooms, but also gym and yoga facilities, open to both the staff and the public. This allows LKSD to organise events during the weekend and animate the brand community.
The store is a synthesis of the brand's 6 values: enjoy the journey, create a community, no-one is too good to sweep the sheds, find a better way to do it, move fast and break shit, and aim to be 1 per cent better each day.