Foot Locker Community Power Store

One of the biggest trends that 2020 brought is stores implementing more locally curated experiences, considering customers started to buy items in their local area. Therefore, Foot Locker has launched its first Canadian Community Power Store in Vancouver and Toronto, a model that allows to scale its consumer connectivity into more markets. This follows the openings of the Power Stores in New York, Hong Kong, Liverpool, London, Detroit, Philadelphia, and Compton. Foot Locker's footprint in Canada now includes 119 stores.

Vancouver's new 1400 sqm store provides a three-floor retail experience which includes an activation space where events can be hosted for the local community with key brand partners (considering the Covid-19 government measures).

The shop provides an assortment of products for men, women and children from Nike, Jordan and adidas. The exclusive COLLABORAID merchandise from Foot Locker will also be available in the shop: it is a giveback effort that brings together more than a dozen notable creatives with a shared goal to help rebound from COVID-19 through sneaker culture.

Supporting the surrounding communities, the store has committed to hire local residents who are directly connected to the sneaker culture in the area. They also plan to have a diverse staff that can speak different languages such as Korean, Spanish, Cantonese, Vietnamese and more. These actions show how the community's needs become the core of the retail experience for these Power Stores.

The Vancouver Community Power Store offers a full-family shopping with exclusive products. For the opening they showcased custom artworks by two local artists (KC Hall and Tierney Milne) and an activation space for the people interested in the sneaker culture. The store partnered with Canadian influencers to engage with customers online, with sponsored publications in their Instagram accounts they showcasing outdoor activities they offer such as a music performance by @zachzoya, backyard movie night with @kayla_grey and a podcast with @extragravyshow while using the hashtag #takeitoutside.

Foot Locker Inc. family includes brands such as Foot Locker, Kids Foot Locker, Champs Sports, Runners Point, Footaction Sidestep, Lady Foot Locker and Eastbay. It has about 3,100 retail stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand.

Foot Locker Community Power Store

Foot Locker Expands Community Power Store Concept to Canada