Foot Locker's new concept on Champs Elysées
What: Foot Locker is taking the place of the former Gap flagship store on Avenue Champs Elysées.
Why it is important: The lower level of the store is a 'Home Court Floor' space offering a multi-brand selection dedicated to basketball.
The pace incorporates artwork from local artists inspired by Paris with each floor having a different interpretation of the themes of its respected assortment. On the ground floor, 392 square metres are dedicated to men while 310 square metres on the first floor are set aside for women's and children's apparel and shoes. The lower level is 184 square metres dedicated entirely to basketball culture.
The new Foot Locker concept highlights the digital experiences of the space through QR codes and LED screens giving customers the opportunity to play games and win prizes. The company aims to impact and involve the communities in which it is located to add value beyond a traditional retail experience.
Foot Locker's new concept on Champs Elysées