Fresh visual merchandising ideas

At its heart, visual merchandising snaps our attention to something that either doesn't fit or stands out. What we're talking about here is disrupting the brain.

1. Go monochrome

While Tiffany's has done this since their start, we're seeing more and more monochrome merchandising, especially in luxury retailers like this Louis Vuitton location in SoHo. You can use most any color as monochrome focus but yellow represents hope.


2. Play a game

Your brain loves games and the more it is quickly challenged to find what is the same and what is not, the more you can make passing feet stop outside your door.


3. Mannequins can be found for anything

Full-scale mannequins originated in the 18th century. Nowadays you can find a variety of shapes and uses including these used to display luxury dog wear.


4. Flat displays save space yet still can be showing it all

Who hasn't struggled with finding space to display a complete picture? We all have. That's why this ingenious flat display from the UK stands out.


5. Mannequins in action

Running stores have had full-motion robots in urban centres for a while now, but you don't need motion to convey yoga. In fact, you want just the opposite. Notice how the three colors of burnt orange, lavender, and black unify the space set in the middle of the Antara, Mexico Nike store.


6. Draw the eye through the store

Many boutiques are long and narrow which makes them like looking down a grocery aisle. Unless you grab shoppers' eyes, visitors are not compelled to go further. That's why this simple visual trick of placing large scarves across the ceiling works so well in this store in Japan.


7. One thing is not like the other

How to get someone's attention about a product launch that might be too small to work in a window? Hermes built a box and added a colorful jungle of colors around the partnership with Apple.


Fresh visual merchandising ideas article