Gentle Monster renovates its store in Beijing

The new interior design of the Gentle Monster store in Beijing at Sanlitun is themed The Revolution, is inspired by a plant's journey through the evolution process, and infused with a solid dose of the brand's signature fantastical hi-tech.

Upon entering the boutique, shoppers encounter a gigantic installation revolving around two circular-shaped accelerators, rotating devices which stimulates the plant's evolution, followed by an installation featuring an old tree with newly grown hi-tech branches. One floor up, a different setting unfolds which sees the merchandise itself gaining the limelight. Shelving and displays are crafted from different metals and wood, but also in a variety of designs, creating a sophisticated visual layering.

The renewed Gentle Monster flagship store carries the full range of sunglasses and prescription eyewear, in addition to all collaboration collections. Gentle Monster is partly owned by LVMH.

Gentle Monster renovates its store in Beijing