Glossier first UK store
What: Described by the brand as a 'community-driven beauty discovery hub', Glossier's first permanent location outside of the US amplifies the sensory retail experience.
Why it is important: Glossier's Covent Garden opening follows on the coattails of its 2019 activation in the English capital, one the label has called its 'most successful to date.' After unveiling a Seattle store and reopening its Los Angeles presence last year, the London shop marks a direction for Glossier's global expansion.
The design is playfully balanced between old and other modern materials and finishes, like perforated paneling and sculptural marble in Glossier's identifiable millennial-pink hue. The heart of the store is the product testing area. Mirrors are inscribed with 'You Look Good' – Glossier's confidence-boosting catchphrase. Meanwhile, a 'Wet Bar' encourages sampling of skincare and makeup.