Goop Lab
Other Retail Formats
|
Jun 2019
|
Los Angeles, U.S.A.
Goop Lab is the extension of Gwyneth Paltrow lifestyle blog Goop. The store is organized to feel like a "Brentwood bungalow", with each "room" having its own distinct focus. First you enter through the greenhouse. Then you step into the kitchen, which is filled with cookbooks, chic housewares and cooking tools, and which is fully functional —the store hosts cooking events. Next to that there's the bathroom, complete with a 360-degree vanity and a vast array of high-end natural beauty products. The back of the store hosts a living space showcasing a selection of clothing (from Goop and other brands).
*GOOP LAB
at Brentwood Country Mart
225 26th St Suite 37, Santa Monica, CA 90402, USA*