Hender Sheme, Japanese Retailer Recognized by Vogue for Innovation

What: Hender Scheme, under Ryo Kashiwazaki, uses the philosophy of 'sukima'—focusing on gaps and spaces—to revolutionize retail environments in Japan.

Why it is important: This innovative approach is important because it transforms traditional retail concepts by integrating the overlooked elements of spaces and consumer experiences. This not only enhances the shopping experience but also fosters a deeper connection with customers, emphasizing sustainability and creative use of urban space.

Hender Scheme, led by visionary Ryo Kashiwazaki, is redefining retail by applying the Japanese concept of 'sukima', which refers to gaps or crevices, to its store designs and overall brand philosophy. The brand transforms unconventional spaces like warehouses and car part factories into retail locations that blur traditional and contemporary aesthetics. This approach extends to their Circulation store, a hub for repair, resale, customization, and workshops, promoting sustainable practices. Kashiwazaki's innovative use of space and commitment to integrating gaps in both physical environments and market offerings position Hender Scheme not just as a retailer, but as a destination fostering unique customer experiences and environmental consciousness.

The world's most innovative retailers, according to Vogue editors