Hermès opened a new flagship store in Tokyo

Hermès has announced the opening of a new address on Tokyo's Omotesando avenue on 28 February 2021. This new 488 sqm flagship store is the house's first free-standing store in Tokyo since the opening of Maison Hermès Ginza in 2001.

The store's façade incorporates the historic stone wall of one of the area's most notable buildings, which has been preserved by the Parisian architecture agency RDAI. The façade is given a contemporary look with a copper-toned stainless-steel grid.

Upon entering, on the right side, customers can peruse the colourful women's silk collections. Further on, fashion jewellery, beauty, and perfume. On the left side of the entrance, home collections including tableware and men's silk are introduced. A leather section at the back of the store welcomes bags, small leather goods, and equestrian collections.

Walls are covered in wood panelling and bamboo marquetry, accented by fluid curves, and a selection of women's shoes is displayed on wooden shelves. The floor is covered with two shades of greenstone, sourced in Asia and laid in a pattern resembling Japanese tatami mats. Behind the staircase is a refined area for watches and jewellery.

Light filters down from the upper level to the ground floor are inviting customers upstairs to discover women's and men's universes. On the second floor, mobile partitions create an intimate space for each métier while giving the illusion of transparency. There are large fitting rooms for both men and women, the latter designed to incorporate made-to-measure orders in the future.

Hermès opened a new flagship store in Tokyo