Hermes puts sustainability on show in Beijing's China World store revamp

Other Retail Formats
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May 2021
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Beijing

Hermes has transformed its flagship store in the China World Trade Centre in Beijing with a focus on sustainability.


Spanning two floors, and more than 900sqm, the store design is highlighted by a 11 metre-high façade inspired by a forest of bamboo which feature engraved double-glass panels. Designed by Parisian architecture agency RDAI, Hermes China World's interior embraces warm ambience and "a feeling of lightness and tranquillity". Most materials and interiors were created in collaboration with local craftsmen, including the nuanced terrazzo floors made of Chinese stone and pebble aggregate, the Faubourg Saint-Honoré mosaics, hand-fashioned furnishings and cabinetry.


The store features a full range of Hermes leather goods, silk, accessories, ready-to-wear for men and women, home collection. A men's made-to-measure salon and a VIP room for privacy and exclusive customer services are also among the store features.


Hermes puts sustainability on show in Beijing's China World store revamp