Hermès unveils a refurbished store in Paris

Entering Hermès' beautiful flagship on Rue de Sèvres in Paris, you don't immediately notice it has undergone a year-long renovation. Its central striking feature remains three huts made from ash wood, set up in the centre of what used to be a swimming pool.

Looking closer, the 1 300 sqm store has been fully reorganized (in collaboration with Parisian architecture agency RDAI) to house evolving product lines, including its recently launched colour cosmetics collection. Silk scarves have been given pride of place in the entrance and the beauty section has been given a large space right after the silk section.

The basement houses women's and men's ready-to-wear (which spaces have been upped), shoes and leather goods, as well as homewares, saddles, dog fashion and baby gifts. Furniture (including selling furniture) have been renewed with softly rounded leather sofas in blue, green, caramel and cream tones. A VIP lounge has been added on the first floor, overlooking the atrium.

In September, the store will open an adjacent dedicated space that will house Petit h, the sister line using upcycled luxury raw materials.

Hermès accounts for 306 stores in 45 countries. Sales were EUR 6.4 billion in 2020, down 6% at constant exchange rates, with an operating margin of 31%.‎

Hermès unveils a refurbished store in Paris