Hipanda
Chinese streetwear brand Hipanda opened its largest flagship store in Omotesando. After originally exhibiting at the V&A museum in London the brand received a cult following and branched out into apparel. The immersive store brings together architectural elements, AR and physical retail. Before even entering the store the AR experience starts; by holding your smartphone against the logo above the door you can watch a panda jump out on the screen.
The world of digital may offer limitless possibilities but the physical world still holds a place within retail – as proven here. The gallery space displays products in constant movement through the use of AR and the continually changing digital displays draw attention to the collection. By using the app visitors can navigate the 'haunted house-style' panda house and discover which characters are hiding as they make their way around the space.
*Watch the video and see the pictures below.*
4-21-8 Jingumae Shibuya-ku, Tokyo*
hipanda tokyo: watch the video